capturing perseverance

When Something Fishy approached us for creating a film about their state of the art aquarium that was created as a labor of love and that would by brought to the bedside of children in ICU rooms across Illinois, we knew this was going to be special.

They needed a film that would cut through the red tape and busy schedules of hospital administers. Something more than a glorified brochure that would pull at their heartstrings to get them to understand that they too care about redefining the patient experience.

Since this would be there first major film for their company, we listened carefully and intently. We created a Vision film for hospitals to be immersed in Something Fishy’s passion for their vision of where they intend for the MAT program to expand into in the future of therapy across the U.S.

We also found and created an Impact film focusing on a a family that experienced uncertainty with their child in the ICU and how heartbreaking that experience was for them. The mobile aquarium offered them so much comfort dealing with their anxieties surrounded by all the beeping of hospital equipment.

The film takes them through their challenging and difficult ordeal and the perseverance of a child comforted by mobile aquarium that helps nurse their son back to health just as much as the doctors, nurses and specialists.