Ideas come in all shapes and sizes, and often embody something much deeper than what we initially expect them to. We celebrate every idea that comes to our doorstep, and put in the effort to understand what they are, and more importantly —what they can become.

Focus is a critical element in the process of bringing ideas to fruition. While ideas are the starting point of any project, it is focus that allows us to channel our efforts towards the realization of our goals. Without focus, ideas can remain just that - fleeting thoughts that never materialize into anything tangible.

As our idea expands, it can take on a life of its own, becoming something larger than ourselves. We become the stewards of this idea, responsible for nurturing and guiding its growth. We must remain open-minded and adaptable, willing to pivot and adjust our approach as needed to accommodate the changes and challenges that come with expansion.